Search Engine Land » SEO Google AI Overviews more volatile than organic rankings: Report The pages ranking in AI Overviews are often completely different than the pages ranking in the top 10 organic results, a new analysis finds.

Danny Goodwin on February 20, 2025 at 10:16 am | Reading time: 2 minutes Chat with SearchBot Google AI Overview rankings – the webpages cited in the AI-generated answers – are more volatile than Google’s “classic” organic search rankings. Also, within two to three months, 70% of AI Overview rankings changed, according to a new analysis by Authoritas, an ecommerce SEO platform. Ranking volatility. Google’s organic search is volatile and has been for a while. However, AI Overviews appear to be even more volatile, based on this research. AI Overview ranking volatility score: 0.68 (8 weeks), 0.73 (13 weeks) Google

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